SEM Specialist

Job Description

We are seeking a skilled SEM Specialist to join our team in Stirling. The successful candidate will develop, implement, and optimize SEM strategies to increase the online visibility of our clients. This role requires a strong analytical mindset and a passion for digital marketing.

Responsibilities

• Design and execute A/B tests to optimize ad performance.
• Utilize marketing automation tools for campaign management.
• Engage with clients to understand their business goals and align SEM efforts.
• Train junior team members on SEM best practices.
• Evaluate attribution models and enhance tracking methodologies.

Requirements

Education

• Bachelor's degree in Digital Marketing or equivalent
• Master's degree is a plus

Experience

• 3-5 years of relevant experience in search marketing

Technical Skills

• Keyword Research Tools
• Analytical Tools

Soft Skills

• Team Collaboration
• Time Management

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with digital analytics software: Proficient in analytics tools for rigorous measurement and analysis.
• Ability to manage budgets effectively: Experience in budget management for digital marketing campaigns.

Benefits

• Comprehensive health insurance
• Retirement plan with employer matching
• Work from home options
• Professional development opportunities

Company Culture

• Result Oriented: We focus on delivering results that matter to our clients.
• Continuous Improvement: We believe in the constant pursuit of improvement in everything we do.
• Employee Wellbeing: We prioritise the wellbeing and work-life balance of our employees.