SEO Specialist

Job Description

We seek an experienced SEO Specialist to elevate our digital marketing efforts. You will play a key role in developing and implementing SEO strategies that increase website traffic and improve client visibility in search engine results.

Responsibilities

• Perform keyword research to inform content development.
• Develop comprehensive SEO strategies to enhance website visibility.
• Track, report, and analyse website analytics and SEO performance metrics.
• Collaborate with marketing and design teams to align SEO and content efforts.
• Participate in the planning and execution of link-building campaigns.
• Keep abreast of SEO best practices and algorithm changes.
• Utilise tools like SEMrush and Moz for SEO analysis and reporting.
• Provide recommendations for website structure and content management.
• Create and maintain SEO documentation and best practices.
• Conduct A/B testing to assess the impact of SEO changes.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree preferred

Experience

• 3+ years of experience in SEO or digital marketing

Technical Skills

• SEO Tools
• HTML/CSS

Soft Skills

• Analytical Skills
• Communication

Certifications

• Google Analytics Certification
• SEO Certification from a recognised institution

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Familiarity with pay-per-click advertising and strategies.
• Understanding of content marketing: Knowledge of how content marketing integrates with SEO.

Benefits

• Competitive salary and performance bonuses
• Comprehensive health and wellness plans
• Flexible working hours and hybrid working options
• Professional development opportunities
• Regular team-building events

Company Culture

• Teamwork: We promote teamwork and collaboration amongst all teams.
• Innovation: Encouraging creative thinking and innovative solutions is key to our success.
• Inclusivity: We value diversity and create an inclusive workplace for everyone.