Media Analyst

Job Description

We are seeking a skilled Media Analyst to join our team in Worcester. The ideal candidate will have a strong understanding of media metrics and analytics, focusing on providing insights that shape our media strategies. You will collaborate with cross-functional teams to ensure effective media planning and evaluation.

Responsibilities

• Evaluate media reach and impact of campaigns to optimise performance.
• Work closely with creative teams to align media strategy with branding.
• Conduct audience segmentation analyses to guide targeting strategies.
• Assess emerging media platforms for potential campaign integration.
• Facilitate training sessions on data interpretation for team members.
• Collaborate with external vendors to enhance data collection processes.

Requirements

Education

• Bachelor's degree in Media Studies or related field
• Master's degree is an advantage

Experience

• 3-5 years in a similar role within media analysis

Technical Skills

• Statistical Software (e.g., SPSS, R)
• Content Management Systems (CMS)

Soft Skills

• Adaptability
• Problem-Solving

Certifications

• Media Measurement Certification
• Certified Digital Marketing Professional

Languages

• English: Fluent

Advantageous

• Understanding of Audience Insights: Ability to leverage audience insights to optimise media strategies.
• Experience in Campaign Management: Hands-on experience managing media campaigns from inception to execution.

Benefits

• Full health, dental, and vision coverage
• 401(k) retirement savings plan
• Remote work flexibility and flexible scheduling
• Continuing education allowances

Company Culture

• Growth Opportunities: We provide ample opportunities for professional development and career advancement.
• Employee Wellbeing: We prioritise the wellbeing of our employees, offering various wellness programs.
• Community Engagement: We actively contribute to the welfare of the communities we serve.