Digital Content Strategist

Job Description

We are in search of a Digital Content Strategist who can create and execute compelling content strategies to enhance our online presence and engage our audience. This role requires innovative thinking and a passion for digital marketing trends.

Responsibilities

• Craft and execute comprehensive content strategies and campaigns.
• Oversee content creation and ensure quality control.
• Analyse audience data and adjust content approaches accordingly.
• Cultivate strong relationships with external partners and media outlets.
• Present content performance reports to stakeholders regularly.
• Identify new opportunities to enhance online presence through innovative content.
• Drive and promote user-generated content initiatives.
• Attend industry events and network to stay informed on trends.

Requirements

Education

• Bachelor's degree in Digital Marketing, Journalism, or related field
• Master's degree in related field is a plus

Experience

• 5+ years of experience in digital content and strategy

Technical Skills

• Digital Advertising Platforms
• Email Marketing Tools

Soft Skills

• Analytical Skills
• Team Collaboration

Certifications

• Digital Marketing Institute Certification
• Content Marketing Strategy Certification

Languages

• English: Fluent

Advantageous

• Knowledge of UX principles: Ability to integrate user experience principles into content creation.
• Background in data analysis: Utilising data to guide content creation and strategies.

Benefits

• Comprehensive health and wellness benefits
• Pension plan with employer contributions
• Flexible hours and remote work options
• Ongoing training and mentorship programs

Company Culture

• Professional Development: We believe in investing in our talent and offer continuous professional development opportunities.
• Work-Life Balance: We prioritise a healthy work-life balance to ensure our employees thrive both personally and professionally.
• Open Communication: We promote open dialogue and transparency at all levels of the organisation.