Search Marketing Strategist

Job Description

We are in search of a dynamic and experienced Paid Search Marketing Strategist to join our lively team. In this role, you will spearhead the development and execution of impactful paid search campaigns, ensuring we drive traffic effectively and maximize conversions.

Responsibilities

• Plan, implement, and oversee paid search campaigns across various platforms.
• Conduct A/B testing on ad copy, landing pages, and keywords to improve overall campaign effectiveness.
• Utilise analytics tools to track and measure overall campaign performance and user engagement.
• Work with clients to align paid search strategies with their marketing objectives.
• Adjust targeting and bidding strategies based on ongoing performance analytics.
• Prepare and deliver presentations on campaign performance and insights to clients.
• Coordinate with cross-functional teams to ensure streamlined marketing operations.
• Ensure compliance with all advertising policies and guidelines.

Requirements

Education

• Bachelor's degree in Marketing, Advertising, or a related field
• Master's degree in Digital Marketing or related areas is preferred

Experience

• 4+ years of experience in digital marketing with a focus on paid search

Technical Skills

• SEMrush
• AdWords Editor
• Conversion Rate Optimization

Soft Skills

• Teamwork
• Project management

Certifications

• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Knowledge of JavaScript for tracking: Experience using JavaScript for setting up advanced tracking codes.
• Experience with Adobe Analytics: Familiarity with Adobe Analytics to enhance reporting capabilities.

Benefits

• Comprehensive health benefits
• 401(k) plan with company contribution
• Work from home options
• Professional development opportunities

Company Culture

• Learning and Development: We invest in the ongoing development of our employees, offering training and resources.
• Work-Life Balance: We promote a healthy work-life balance and support flexibility in work arrangements.
• Community Engagement: We take pride in our community involvement and encourage our team to participate.