Market Research Analyst

Job Description

We are on the lookout for a talented Market Research Analyst to join our Aberdeen office. In this role, you will be responsible for gathering and analysing data to help guide our strategic decisions. Your insights will play a crucial role in shaping our business strategies and driving growth.

Responsibilities

• Plan and conduct comprehensive market studies to gauge potential demand for services and products.
• Interpret complex data sets and produce insightful reports.
• Work collaboratively with internal teams to align research findings with business goals.
• Ensure timely delivery of market insights to relevant stakeholders.
• Document all findings and maintain meticulous records of research activities.
• Assist with the development of data-driven marketing campaigns.
• Advise on market segmentation and targeting strategies.
• Develop key performance indicators for ongoing research initiatives.

Requirements

Education

• Bachelor's degree in Business Administration or Social Sciences
• Relevant certifications in market research are an advantage

Experience

• 3+ years of relevant experience in market research or analytics

Technical Skills

• Quantitative Research
• Qualitative Research
• Presentation Software (PowerPoint)
• Survey Design

Soft Skills

• Interpersonal Skills
• Adaptability

Certifications

• Professional Researcher Certification (PRC)

Languages

• English: Fluent

Advantageous

• Experience in project management methodologies: Understanding of project management principles to oversee research projects effectively.
• Knowledge of emerging market trends: Staying updated with the latest trends in market research and analysis.

Benefits

• Comprehensive health and dental coverage
• Retirement plan with employer contributions
• Flexible working conditions
• Continuous learning opportunities

Company Culture

• Diversity and Inclusion: Our workplace is inclusive and embraces diversity in all its forms.
• Personal Growth: We support the personal and professional growth of our employees.
• Community Engagement: We encourage employees to participate in community service and outreach programs.