Digital Marketing Specialist

Job Description

We are looking for a savvy Digital Marketing Specialist to join our dynamic team in Manchester. The successful candidate will develop and execute innovative digital marketing strategies across various platforms to enhance our brand presence and engage customers effectively.

Responsibilities

• Create and optimise landing pages for various marketing campaigns.
• Monitor and report on website traffic and performance using Google Analytics.
• Collaborate with sales and product teams to ensure alignment on marketing strategies.
• Conduct A/B testing to improve campaign effectiveness.
• Manage social media accounts and engage with followers to enhance brand loyalty.
• Explore new digital marketing channels and innovative techniques.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Certification in Digital Marketing is a plus

Experience

• 3+ years of experience in a digital marketing role

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Teamwork
• Attention to Detail

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Familiarity with marketing automation tools: Experience in using tools to automate repetitive marketing tasks.
• Graphic design skills: Basic knowledge of graphic design tools to create promotional materials.

Benefits

• Generous annual leave and paid sick days
• Comprehensive health benefits including mental health support
• Access to training and certification programs
• Company-sponsored social events and team-building activities

Company Culture

• Diversity: We embrace diversity in our workforce and celebrate different perspectives.
• Flexibility: Our flexible work environment allows for a healthy work-life balance.
• Engagement: Employee engagement is a priority; we value your input and feedback.