Search Marketing Strategist

Job Description

We are seeking a highly analytical and strategic thinker to join our team as a Search Marketing Strategist. The successful candidate will be responsible for developing and implementing effective strategies to drive business growth and optimise performance.

Responsibilities

• Lead search marketing initiatives, ensuring alignment with overall business strategies.
• Utilise data analysis tools to derive actionable insights from marketing campaigns.
• Collaborate closely with the creative team to ensure consistency in messaging.
• Develop keyword strategies and build content strategies that enhance visibility.
• Report on performance and metrics to drive continuous improvement.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field
• Master's degree in a relevant discipline is a plus

Experience

• 5 years of experience in a similar role

Technical Skills

• SEO Tools
• CMS Platforms

Soft Skills

• Strategic Thinking
• Adaptability

Certifications

• Google Analytics Individual Qualification
• Certified Digital Marketing Professional

Languages

• English: Fluent

Advantageous

• Experience with Conversion Rate Optimization (CRO): Skills in optimising conversion rates for digital campaigns.
• Proficiency in A/B testing: Experience in running A/B tests to evaluate marketing strategies.

Benefits

• Competitive salary with bonus potential
• Comprehensive health benefits package
• Generous annual leave
• Opportunities for professional growth

Company Culture

• Results-Driven: We are focused on achieving excellence and delivering results for our clients.
• Innovation-Oriented: We encourage innovative thinking and the pursuit of new ideas.