Digital Marketing Manager

Job Description

We are seeking a Digital Marketing Manager to lead our marketing initiatives and drive brand awareness. The ideal candidate will possess a robust understanding of digital channels and a knack for data-driven decision-making.

Responsibilities

• Lead digital marketing efforts and coordinate with various teams.
• Oversee PPC campaigns and ensure positive ROI.
• Direct email marketing strategies to enhance customer retention.
• Study competitor marketing strategies to identify gaps.
• Prepare detailed reports on the success of marketing initiatives.
• Optimize user experience on the website and landing pages.
• Manage relationships with external agencies and vendors.
• Ensure compliance with online advertising regulations.
• Support the development of brand messaging and positioning.
• Monitor industry trends and incorporate them into the digital strategy.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree preferred

Experience

• 4+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Content Marketing
• PPC Advertising

Soft Skills

• Analytical skills
• Creativity
• Communication

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with social media management tools: Knowledge of platforms like Hootsuite or Buffer to streamline social media efforts.
• Understanding of UX/UI principles: Basic understanding of user experience and user interface design principles.

Benefits

• Competitive salary package
• Health and wellness program
• Generous holiday allowance
• Opportunities for professional development

Company Culture

• Innovation: We are committed to innovation and creativity, empowering our team to explore new ideas.
• Team Spirit: Our culture thrives on collaboration and a supportive work environment.
• Diversity and Inclusion: We value diversity and inclusivity in our workforce, welcoming individuals from all backgrounds.