Digital Marketing Specialist

Job Description

We are seeking a motivated Digital Marketing Specialist to join our dynamic marketing team in Swansea. The ideal candidate will possess a keen understanding of various digital marketing channels, including SEO, PPC, social media, and content marketing. Your role will involve creating and executing marketing campaigns that drive traffic and engagement, while continuously analysing performance metrics to optimise our strategies.

Responsibilities

• Conduct A/B testing to optimise marketing strategies and improve conversion rates.
• Build partnerships with influencers and other brands to expand reach.
• Create and maintain a content calendar to ensure timely delivery of marketing content.
• Engage with online communities to enhance brand presence and reputation.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field
• Master's degree in Marketing is a plus

Experience

• 3+ years of experience in digital marketing roles

Technical Skills

• Email Marketing
• Content Marketing

Soft Skills

• Creative Thinking
• Detail-oriented

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with SEO tools like SEMrush: Proficient in using SEO tools to track and enhance performance.
• Background in web analytics: Ability to interpret web analytics data and adjust strategies accordingly.

Benefits

• Comprehensive health and dental coverage
• Employee discounts and perks
• Work-from-home flexibility
• Ongoing training and career advancement opportunities

Company Culture

• Empowerment: We empower our employees to take ownership of their work and contribute to the company's success.
• Work-Life Balance: We promote a healthy work-life balance, ensuring our team members can thrive both personally and professionally.