Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst to join our team in Glasgow. The ideal candidate will be responsible for conducting comprehensive market analysis, interpreting data trends, and providing actionable insights to enhance our strategic decision-making processes. This position requires strong analytical skills, proficiency in statistical software, and a passion for understanding consumer behavior.

Responsibilities

• Evaluate the effectiveness of marketing strategies through data analysis.
• Collect, process, and analyze consumer data to derive insights.
• Collaborate with cross-functional teams on projects related to market strategies.
• Prepare and deliver engaging presentations to showcase research findings.
• Continuously improve research processes and methodologies.

Requirements

Education

• Bachelor's degree in a related field
• Master's degree is a plus

Experience

• 3+ years of relevant experience in market analysis

Technical Skills

• SPSS or SAS
• Market Research Techniques

Soft Skills

• Problem-Solving
• Team Collaboration

Certifications

• Market Research Association Certification
• Certified Analytics Professional

Languages

• English: Fluent

Advantageous

• Experience in a client-facing research role: Proven experience working directly with clients to conduct research and present findings.
• Knowledge of data mining techniques: Experience in using data mining tools and techniques to derive useful insights.

Benefits

• Comprehensive health insurance coverage
• Annual performance bonuses based on individual and company performance
• Generous leave policy including sick leave and family leave
• Access to wellness programs and resources

Company Culture

• Continuous Improvement: We are committed to ongoing development and enhancing our processes.
• Diversity and Inclusion: We value diversity and ensure all perspectives are included in our decision-making.
• Work-Life Balance: We support a healthy work-life balance for all our employees.