Digital Marketing Manager

Job Description

We are seeking a creative and data-driven Digital Marketing Manager to oversee our digital marketing strategies and campaigns. The ideal candidate will have a solid understanding of SEO, PPC, social media, and content marketing, with the ability to drive engagement and increase brand awareness.

Responsibilities

• Strategize and execute integrated digital marketing campaigns.
• Manage company’s social media presence and branding.
• Drive traffic to the company website through targeted online strategies.
• Evaluate and adjust campaigns based on performance metrics.
• Cultivate relationships with external partners and vendors.
• Oversee all aspects of the marketing department’s digital activities.
• Provide leadership and mentorship to junior marketing staff.
• Ensure brand consistency across all digital platforms.

Requirements

Education

• Bachelor's degree in Marketing or a related discipline
• Master's degree is preferred

Experience

• 5+ years of experience in digital marketing management

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Communication Skills
• Analytical Skills

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Knowledge of marketing automation tools: Hands-on experience with tools like Marketo or Mailchimp.
• Experience with A/B testing and conversion rate optimization: Capable of applying A/B testing to enhance marketing strategies.

Benefits

• Generous annual leave and public holiday allowances
• Employee wellness programs
• Access to industry conferences and networking events
• Work-from-home opportunities

Company Culture

• Growth Mindset: We encourage team members to pursue personal and professional development actively.
• Fun and Engagement: Our workplace is vibrant and engaging, promoting a positive atmosphere.
• Respect and Integrity: We uphold a standard of respect and integrity in every interaction.