SEO Specialist

Job Description

As an SEO Specialist at Tech Innovations Inc., you will be instrumental in developing and executing strategies to improve search engine rankings and drive organic traffic. You will work closely with content creators and developers to ensure alignment with SEO best practices, while also analysing performance metrics to refine our approach.

Responsibilities

• Develop comprehensive SEO strategies to increase organic traffic.
• Assist in the management of PPC campaigns to complement SEO efforts.
• Conduct A/B testing on landing pages to improve conversion rates.
• Participate in cross-departmental meetings to align marketing efforts.
• Train and mentor junior staff on SEO best practices.
• Utilise SEO tools and software to track keyword rankings and site performance.
• Prepare monthly SEO performance reports for the management team.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field

Experience

• 3+ years of experience in a digital marketing role focused on SEO

Technical Skills

• SEO Tools
• Data Analysis

Soft Skills

• Creativity
• Time management

Certifications

• Certified SEO Professional

Languages

• English: Fluent

Advantageous

• Experience in e-commerce SEO: Background in optimising e-commerce sites for search engines.
• Understanding of local SEO strategies: Knowledge of local SEO techniques to enhance visibility.

Benefits

• Above-average salary package
• Comprehensive health insurance
• Annual leave and sick pay
• Support for ongoing training and certifications

Company Culture

• Diversity and Inclusion: We celebrate diversity and strive to create an inclusive workplace for all employees.
• Work-Life Balance: We promote a healthy work-life balance and flexible working arrangements.