Hotel Marketing Manager

Job Description

We are on the lookout for a Hotel Marketing Manager in Liverpool who will spearhead our marketing efforts. You'll be responsible for developing innovative marketing programs, managing budgets, and collaborating with various teams to ensure successful outcomes that resonate with our guests.

Responsibilities

• Lead the development of marketing plans that drive guest engagement.
• Create content for digital platforms that reflects the hotel's brand identity.
• Manage the hotel's social media channels with a focus on engagement and growth.
• Execute promotional events and partnerships that enhance guest experiences.
• Collaborate with the finance team for budget management in marketing spend.
• Analyze competitor activity to identify market positioning opportunities.
• Provide training and support to staff on marketing-related initiatives.
• Ensure compliance with brand standards in all marketing materials.

Requirements

Education

• Bachelor's degree in Marketing or Business Management
• Professional qualification in digital marketing is an advantage

Experience

• 5+ years in the hospitality sector, specifically in a marketing role

Technical Skills

• Data Analysis
• Social Media Strategy

Soft Skills

• Problem-solving
• Creativity

Certifications

• Digital Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience in luxury hospitality: Significant experience in marketing luxury hotels and resorts.
• Familiarity with event marketing: Experience in promoting events in a hotel setting.

Benefits

• Enhanced maternity and paternity leave
• Employee discounts at our hotel properties
• Ongoing professional development opportunities
• Supportive work environment with a focus on well-being

Company Culture

• Continuous Learning: A culture of learning and development is integral to our success as an organisation.
• Employee Empowerment: We empower our employees to take initiative and make decisions that drive the company forward.