PPC Campaign Manager

Job Description

Join our innovative team as a PPC Campaign Manager, where you will take charge of our paid advertising strategies. Your expertise will help us maximize our online presence and reach target audiences effectively.

Responsibilities

• Create and implement PPC strategies to improve brand visibility and drive traffic.
• Utilize analytics tools to assess and report on campaign performance.
• Refine ad targeting to improve audience engagement and conversion rates.
• Monitor budget and adjust bids for optimal performance.
• Work with designers to create compelling visuals for ads.
• Lead the execution of A/B testing on campaign creatives.
• Investigate competitors’ PPC strategies and recommend improvements.
• Educate team members on PPC best practices.
• Ensure all campaigns comply with platform policies.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of hands-on experience with PPC campaigns

Technical Skills

• PPC Strategy Development
• Keyword Research

Soft Skills

• Problem-solving
• Adaptability

Certifications

• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Familiarity with marketing automation tools: Experience with tools such as HubSpot or Marketo.
• Experience in a digital agency environment: Prior experience working in a fast-paced digital marketing agency.

Benefits

• Attractive salary package with potential for bonuses
• Remote working options available
• Comprehensive health insurance
• Continual learning and career advancement programs

Company Culture

• Growth Mindset: Encouraging continuous personal and professional development.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our team.
• Respect and Integrity: We treat each other with respect and uphold integrity in all our actions.